Art Direction, Photography, Design, Video Production
As the very first venture into non-baby clothing territory, the launch of Monica + Andy's Organic Lounge Robe was a major company milestone.
As a digital company, we have only photography and video to express the quality and luxury of our fabric, as well as the fit + feel for women, both pregnant and non.
I shot the product flat lays in-studio to capture the texture of the fabric and tell the story of gifting. For our secondary imagery, we went for a lifestyle-inspired shoot with women at various stages of motherhood to capture our mothers in a more natural environment. This 'at-home' space provided a relatable visual experience for customers to more easily understand sizing and use. To announce the release, we rolled out the news across social, paid, and email just in time for Mother's Day 2019.
Model and Product Photography
Paid Ad + Organic Post