SRHBDR

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I'm Sarah–a visual designer + storyteller who has a passion for all things creative. Have Q's? I have A's. Reach out to me via email, or if you're Chicago-based (like me) I'm ALWAYS down for coffee + tea.

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DESIGNED BY SARAH AND A MEDIOCRE WIFI CONNECTION  |  ALL RIGHTS RESERVED | © 2019 SARAH BOUDREAU

Organic Lounge

Art Direction, Photography, Design, Video Production

As the very first venture into non-baby clothing territory, the launch of Monica + Andy's Organic Lounge Robe was a major company milestone.

 

As a digital company, we have only photography and video to express the quality and luxury of our fabric, as well as the fit + feel for women, both pregnant and non.

I shot the product flat lays in-studio to capture the texture of the fabric and tell the story of gifting. For our secondary imagery, we went for a lifestyle-inspired shoot with women at various stages of motherhood to capture our mothers in a more natural environment. This 'at-home' space provided a relatable visual experience for customers to more easily understand sizing and use. To announce the release, we rolled out the news across social, paid, and email just in time for Mother's Day 2019.

Model and Product Photography

Paid Ad + Organic Post

Instagram Stories

Email Messaging